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Diamonds Factory
2nd Floor,
54 Hatton Garden
Mon - Fri : 09:30am - 05:30pm
Saturday : 09:30am - 05:30pm
Sunday : 10:00am - 04:00pm
Diamonds Factory
Shop 12
The Big Peg
Access via Warstone Lane
Birmingham B18 6NF
Mon - Fri : 09:00am - 05:00pm
Saturday : 09:00am - 05:00pm
Sunday : 10:00am - 04:00pm
Please visit our partners 'Austen & Blake'
Jewellers at
17 King Street,
M2 6AW
Mon - Fri : 09:30am - 05:30pm
Saturday : 10:00am - 05:30pm
Sunday : 10:30am - 04:30pm
Please visit our partners 'Austen & Blake'
Jewellers at
Unit 9, County Arcade
Victoria Quarter
Leeds, LS1 6BW
Monday - Friday : 10:00am - 05:30pm
Saturday : 09:30am - 5:30pm
Sunday : 11:00am - 4.30pm
Diamonds Factory
Unit 301, Third Floor
Merchants Court,
2-12 Lord Street,
Liverpool L2 1TS
Mon - Fri : 09:30am - 05:30pm
Saturday : 10:00am - 05:30pm
Sunday : Closed

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White Gold

Out of all the different types of gold, white gold jewellery is timeless, elegant and can be incorporated into any style. It is considered to be the most popular gold colour, now chosen more often than traditional yellow gold. White gold can easily be worn with silver jewellery, as the shades complement one another, although it is recommended you do not mix the metals – this is to ensure the gold is not scratched or damaged by the harder, silver jewellery material.

What is white gold?

White gold is created by mixing pure gold with a white metal, such as magnesium, silver or palladium to create its signature sophisticated colouring. This gold colour is never totally white, but usually a shade of off white or even cream, making it the perfect setting for coloured precious stones.

This colour is available in a variety of carats, but 9kt is most commonly used to ensure durable and stunning pieces of jewellery are created, which can be worn every day.

Looking after your gold jewellery:

  • Ensure you wear your jewellery separate from other pieces, to avoid damaging them as they may rub together.
  • Remove white gold jewellery when working with harsh chemicals or completing rough tasks.
  • Clean your jewellery regularly, to avoid dirt building up and dulling its shine.
  • Check precious stone settings and clasps regularly for signs of damage and have these repaired straight away to avoid losing your jewellery or their embellishments.

Need help?

If you’d like further guidance, whether you are still deliberating whether to choose platinum or gold or if you simply aren’t sure what jewellery would be best, then don’t hesitate to get in touch with one of our friendly team members today. Simply call on 0800 072 1170 0800 072 1170 or click on the Live Chat service button.