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Diamonds Factory
2nd Floor,
54 Hatton Garden
London
EC1N 8HN Monday - Friday : 09:30am - 07:30pm
Saturday : 09:30am - 5:30pm
Sunday : 10:00am - 4:00pm
Diamonds Factory
Shop 12
The Big Peg
Access via Warstone Lane
Birmingham
B18 6NF
Monday - Saturday : 09:00am - 05:00pm
Sunday : 10:00am - 04:00pm
Diamonds Factory
Unit 4.14, Fourth Floor
Merchants Court, 2-12 Lord Street,
Liverpool
L2 1TS Monday - Friday : 09:30am - 05:30pm
Saturday : 10:00am - 05:30pm
Sunday : Closed
Please visit our partners 'Austen & Blake' Jewellers at
17 King Street,
Manchester,
M2 6AW
Monday - Friday : 09:30am - 05:30pm
Saturday : 10:00am - 05:30pm
Sunday : 10:30am - 04:30pm

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Metal Guide

When it comes to the different types of gold available for rings and jewellery material, it can be hard to discern which is the best and most durable. That’s why we’ve created this helpful guide, answering questions such as ‘what is rose gold?’ and ‘how is gold measured?’ as well as to highlight which material best lends itself to create the strongest metal rings. Click through the guides below and discover which carat is the best choice, when choosing beautiful jewellery for a loved one or even for yourself to enjoy. We’ve created a simple guide below explaining all the important terms that you'll need to know in order to get ready to purchase your diamond with us.

Gold Metal Guide

Carat measures the proportion of pure gold mixed with another metal alloy.

White Gold

White gold is created by mixing pure gold with a white metal.

Yellow Gold

This colour of gold is created by combining pure gold with alloy metals.

Rose Gold

This pretty gold colour is created by mixing pure gold with a copper alloy.

Platinum

This metal is the perfect choice for anyone looking for an alternative to white gold.

Get In Touch

Need further assistance when it comes to choosing between platinum or gold? Then don’t hesitate to contact one of our friendly Customer Care Team members on 0800 072 1170 0800 072 1170 or via our Live Chat service.